Launching Alun_lytics Insights
Why I created a focused analytics and experimentation consultancy for regulated, complex businesses.
Content Hub
A curated library of articles, posts and resources across GA4, Power BI, CRO, experimentation, insurance analytics and analyst mindset.
Launch
Educational
Insight Velocity: Reducing the Time From Data to Action
How to reduce the lag between data, insight and meaningful business action with better structures, processes and communication.
Behavioural Data Architecture: Designing Data Around People
Structuring events and taxonomies around human behaviour, not tools, so analysis tells real stories.
Segmentation That Actually Works
Moving beyond demographics into behavioural segmentation that genuinely changes decisions and results.
Building an Analytics Operating Model
Putting structure around people, process and platforms so analytics stops being ‘best efforts’ and becomes a system.
The Future of Analytics: 2025–2030
Key shifts coming in behaviour, tooling, privacy and roles – and how to prepare for them now.
Value
GA4 Predictive Metrics Explained
A clear, non-jargon breakdown of GA4’s predictive metrics and how to use them for real-world optimisation.
GA4 for CRO: Behaviour-Led Optimisation
How to use GA4’s event model, funnels and segments to drive serious experimentation and uplift.
Power BI + AI: Copilot for Faster, Deeper Insight
Using AI inside Power BI to accelerate analysis, support stakeholders and free time for real thinking.
Choice Architecture in Digital Journeys
Designing digital choices so that decisions feel simple, safe and fair rather than stressful.
Insurance Quote Journey Analytics
Behavioural analysis techniques for complex quote funnels where risk, regulation and friction are all high.
Add-On Strategy for Regulated Products
Creating add-on flows that feel fair, transparent and valuable – and still drive strong commercial results.
Experiment Design for Regulated Industries
How to design safe, ethical, compliant experiments in sectors like insurance and financial services.
Pricing Psychology in Digital Journeys
How users really perceive price, value and fairness – and how to present pricing more effectively.
Designing Trust Signals in Digital Journeys
Building trust through copy, structure and reassurance so users feel safe to complete high-stakes journeys.
Digital Confidence Design
Designing journeys that increase user confidence, reduce anxiety and support better decisions.
Storytelling
What a Good Experiment Story Sounds Like
How to talk about tests so stakeholders trust the method, the results and the recommendations.
Analytics Storytelling: Turning Data into Influence
Shaping insights into narratives that leaders remember, trust and actually act on.
Carousel
Analytics Carousels That People Actually Read
Structuring swipeable content so busy people absorb the signal and remember the story.
GA4
GA4 Predictive Metrics Explained
A clear, non-jargon breakdown of GA4’s predictive metrics and how to use them for real-world optimisation.
GA4 for CRO: Behaviour-Led Optimisation
How to use GA4’s event model, funnels and segments to drive serious experimentation and uplift.
Power BI
Designing Executive Scorecards in Power BI
Principles for building leadership-ready scorecards in Power BI that sharpen decisions instead of adding noise.
Power BI + AI: Copilot for Faster, Deeper Insight
Using AI inside Power BI to accelerate analysis, support stakeholders and free time for real thinking.
CRO
Cognitive Load Mapping in Digital Journeys
Using behavioural analytics to find where journeys overwhelm users mentally and how to reduce that load.
Choice Architecture in Digital Journeys
Designing digital choices so that decisions feel simple, safe and fair rather than stressful.
Pricing Psychology in Digital Journeys
How users really perceive price, value and fairness – and how to present pricing more effectively.
Digital Confidence Design
Designing journeys that increase user confidence, reduce anxiety and support better decisions.
Case Studies
Insurance Quote Journey Analytics
Behavioural analysis techniques for complex quote funnels where risk, regulation and friction are all high.
Add-On Strategy for Regulated Products
Creating add-on flows that feel fair, transparent and valuable – and still drive strong commercial results.
Experiment Design for Regulated Industries
How to design safe, ethical, compliant experiments in sectors like insurance and financial services.
Designing Trust Signals in Digital Journeys
Building trust through copy, structure and reassurance so users feel safe to complete high-stakes journeys.
Mindfulness & Mindset
Mindfulness for High-Performance Analysts
How mindfulness, presence and a calmer mind directly improve analysis quality and stakeholder conversations.
Reducing Cognitive Bias in Data Work
Practical techniques to spot and reduce bias in analysis so recommendations stay honest and robust.
Digital Confidence Design
Designing journeys that increase user confidence, reduce anxiety and support better decisions.
The Future of Analytics: 2025–2030
Key shifts coming in behaviour, tooling, privacy and roles – and how to prepare for them now.