Shaping insights into narratives that leaders remember, trust and actually act on.
Why this matters
Data on its own rarely changes anything – people move when they understand a story and see themselves in it.
Storytelling articles are about the craft of making insight land with the people who need it most.
What you'll learn
- How to structure an insight so that context, tension and resolution are crystal clear.
- How to use visuals and language to support a narrative rather than distract from it.
- How to adapt the same core story for a C-suite deck, a squad stand-up and a written doc.
How to put this into practice
- Take one recent analysis you’ve done and rewrite the ‘so what’ using the structure in this piece.
- Experiment with changing just the headline framing on a slide and see how stakeholders respond differently.
If you'd like help applying the ideas from “Analytics Storytelling: Turning Data into Influence” inside your own organisation, this is exactly the kind of work Alun_lytics Insights supports – from GA4 and Power BI through to CRO, experimentation and analytics operating models.
You can explore more articles in the Content Hub, or get in touch directly if you want to talk about a specific challenge.