After more than two decades working in digital analytics, experimentation and optimisation, I wanted to create something focused, practical and built around the way teams actually work. That’s where Alun_lytics Insights comes in.
This isn’t a generic “dashboards for everyone” shop. It’s a consultancy aimed at regulated, complex businesses – particularly financial services and insurance – where decisions are high-stakes and data is everywhere.
I’ll be sharing Power BI examples, GA4 perspectives, CRO stories and experimentation frameworks – plus reflections on mindfulness and mindset, and how a more positive, grounded approach helps us see better opportunities in the data.
If you’re curious about working together, or just want to follow along as I build this out, you’re very welcome here.