A clear, non-jargon breakdown of GA4’s predictive metrics and how to use them for real-world optimisation.
Why this matters
GA4 is powerful, but most teams are still using it like Universal Analytics and leaving value on the table.
Done properly, GA4 becomes less of a reporting tool and more of a behavioural radar for your digital journeys.
What you'll learn
- Which GA4 concepts matter for real-world optimisation, not just technical sign-off.
- How to read engagement, prediction and path data in a way that feeds experimentation and CRO.
- What to look for when validating that your GA4 setup is fit for decision-making.
How to put this into practice
- Use the article to audit how you and your team are currently using GA4 – is it just a tracker, or a thinking partner?
- Turn two or three of the recommendations into concrete GA4 views, reports or segments you build this month.
If you'd like help applying the ideas from “GA4 Predictive Metrics Explained” inside your own organisation, this is exactly the kind of work Alun_lytics Insights supports – from GA4 and Power BI through to CRO, experimentation and analytics operating models.
You can explore more articles in the Content Hub, or get in touch directly if you want to talk about a specific challenge.