About Alun_lytics Insights

Alun Brushett – Founder & Principal Consultant

I’ve spent more than 20 years in digital analytics, experimentation and optimisation, primarily within financial services and insurance. Over that time I’ve led CRO programmes, built high-impact reporting in tools like Power BI, and helped teams turn complex data into clear, confident decisions.

I’m particularly driven by the hunt for the next optimisation “gem” – the overlooked insight in a journey, dataset or experiment that unlocks meaningful performance gains. Whether it’s an executive KPI dashboard, a GA4 migration, or a structured A/B testing roadmap, my focus is always the same: evidence, clarity and action.

Outside of work, I’m happily married and a proud dad of two grown-up children. I’m also deeply into mindfulness and meditation, and I believe strongly that a positive outlook attracts more positive outcomes – in teams, in products and in life. That mindset feeds directly into my consulting approach: calm, collaborative and solution-focused.

Alun_lytics Insights exists to combine deep analytical expertise with a human, grounded way of working. If you’re looking for someone who can sit between data, product, marketing and senior stakeholders – and make the numbers make sense – that’s where I do my best work.