Designing Analytics Carousels That People Actually Read

Practical principles for turning complex ideas into swipeable content.

Designing Analytics Carousels That People Actually Read

Carousel posts are a great way to slow people down just enough to absorb an idea, without asking them to read a long article. For analytics and CRO, I like to use carousels to break down concepts such as:

  • What makes a good KPI vs a vanity metric
  • How to structure a simple but robust experiment brief
  • The difference between correlation, causation and stories we want to be true

Visually, I lean on the same principles I use for dashboards: clear hierarchy, limited colour palette and deliberate use of emphasis. That way, the content feels like an extension of the product and reporting experience – not a separate side-show.