Digital Analytics · CRO · Experimentation · Power BI

Data-driven decisions for
regulated digital businesses.

I help teams in financial services and insurance turn GA4, Power BI and experimentation data into clear, commercially useful stories – not noise.

GA4 · Power BI · Conversion Rate Optimisation · Experimentation · Financial Services · Insurance
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How I can help

Consultancy and hands-on delivery across analytics, CRO and experimentation.

GA4 & digital analytics

Transform raw events into structured reporting: acquisition, behaviour and conversion views that answer real business questions.

GA4 reporting
Power BI dashboards

Executive-ready KPI views, funnel reporting and self-serve dashboards with clear navigation and sensible KPI hierarchies.

Executive insights
CRO & experimentation

Structured experimentation programmes, from hypothesis design and opportunity sizing through to test analysis and storytelling.

A/B & multivariate

By the numbers

A quick snapshot of the kind of experience and volume of work behind Alun_lytics Insights.

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Years' experience
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Dashboards created
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Experiments analysed

Who I typically work with

I generally support digital, product and marketing teams in regulated businesses – alongside analytics and insight functions.

Selected visuals

A small sample of the dashboards and visuals I create for clients.

Alun_lytics visual
Alun_lytics visual
Alun_lytics visual
Alun_lytics visual
Alun_lytics visual
Alun_lytics visual

Explore the Content Hub

Longer-form thoughts, examples and stories on analytics, CRO, GA4 and experimentation.

Launch & vision

Why Alun_lytics Insights exists and what I’m trying to bring to regulated, digital businesses.

Read the launch post →

Power BI & GA4

Practical pieces on data models, reporting design and making GA4 actually useful for decision-making.

View an educational post →

CRO & experimentation

Stories and tips from running tests in complex journeys, plus simple wins to get things moving.

See a CRO-focused post →

Or browse everything in the Content Hub →

Latest Insights